Tourism Promotion

Advertising plays a crucial role in marketing a tourist product. If the right combination of conditions is present the effect of advertising would be to increase the demand for the particular country’s tourist product.

Among the factors favourable to the successful use of advertising are the rising trend of demand in the particular and an opportunity to stimulate selective demand i.e., preference for the particular product. The media used to achieve this is large-scale advertising in travel trade journals and newspapers of international repute having travel sections.