Strategic Management: Concepts and Cases

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A skills-oriented, practitioner perspective on strategy, thoroughly updated with current research and concepts.In today’s economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Management captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping readers develop their own cutting-edge strategy through skill-developing exercises and cases.The thirteenth edition explores the current global recession and shows how it has affected the business environment, providing updated coverage of strategic-management concepts, theory, research, and techniques in every chapter.

Specification: Strategic Management: Concepts and Cases

Authors

Fred R. David

Publisher

PEARSON

ISBN-10

0136120989

ISBN-13

978-0136120988

Language

English

Book Condition

New

Dimensions
Weight1.6465403031 kg

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Vendor: Dynamic Book Home

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