Highly Recommended : Harnessing the Power of Word of Mouth & Social Media to Build Your Brand & Your Business

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Highly Recommended : Harnessing the Power of Word of Mouth & Social Media to Build Your Brand & Your Business :-

Highly Recommended provides everything you need to seize the competitive edge and grow your company.

Find out where and how your customers are talking about your brand

Articulate your “Shareable Story” and get people talking

Connect directly with your most influential customers

Create compelling content to engage new customers

Identify and neutralize negative commentary about your brand

Build a true social business based on being the most highly recommended brand

 

With WOM success stories from Stew Leonard’s, Red Robin, Frito-Lay, Kimberly-Clark, Amazon, and other industry leaders, Highly Recommended puts you on the fast track to taking control of the dialogue about your business that’s already taking place.

You have instant access to just about everything your customers are saying about you. You can’t afford not to take advantage of this opportunity. And you can bet that your competition is working on it right now.

The power of WOM can’t be overstated. It’s the most important marketing tool today. Apply the lessons of one of the pioneers of word of mouth marketing to ensure that your brand is Highly Recommended.

Specification: Highly Recommended : Harnessing the Power of Word of Mouth & Social Media to Build Your Brand & Your Business

Authors

Paul Rand

Publisher

McGraw-Hill Education

ISBN-10

0071816216

ISBN-13

978-0071816212

Language

English

Book Condition

New

Dimensions
Weight0.4762719885 kg

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Vendor: Dynamic Book Home

Rating: 4.98 rating from 802 reviews
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Highly Recommended : Harnessing the Power of Word of Mouth & Social Media to Build Your Brand & Your Business
Highly Recommended : Harnessing the Power of Word of Mouth & Social Media to Build Your Brand & Your Business

US$19.00

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