Entrepreneurship

The second edition of Entrepreneurship is designed to meet the needs of management students and entrepreneurs. It aims to familiarize readers with the ground realities of starting and managing their own businesses. The book explains concepts based on original research and the author’s own experience in setting up and running entrepreneurial ventures.

The book discusses all aspects of starting a business. It starts with the concept of idea generation, intellectual property, and the various issues related to doing business in India. The section on mobilizing resources elaborates on sources of finance and business plans. The day-to-day operations of an entrepreneurial enterprise, such as marketing, human resources, project management, etc., have been discussed in detail. The book also discuses growth and exit strategies.