E-Marketing by Adel El-Ansary & Judy Strauss

E-Marketing by Adel El-Ansary & Judy Strauss :- 

This best-selling book is unique in that it parallels the organization of an introductory marketing textbook, but it explores key marketing concepts in the context of today’s digital/Internet environment. It fills the gap for those who have found Internet Marketing books suffer from too much and not enough marketing or are too narrowly or technically focused on e-commerce.

A five-part organization covers e-marketing in context, e-marketing environment, e-marketing strategy, e-marketing management, and a global perspective on e-marketing. Special topics include competitive strategies, e-marketing strategy development, marketing planning, and performance metrics; and coverage of cutting edge strategies beyond the Web databases and analysis techniques, point of purchase scanning, and more.  For an e-understanding of marketing and business.